Campaign
Hơn Cả Ấm No
Aide et Action is an international non-government organisation, operating with the vision of changing the world through education.Ensuring and accessing quality education for vulnerable and marginalised groups are AEA's mission, thereby helping them develop themselves and contribute to a more peaceful and sustainable world.
Hơn Cả Ấm No - More Than Fulfillment is a campaign targeted to ethnic minority youths living in Hoa Binh and Lao Cai. It addresses how vocational training and career orientation class by Aide et Action could bring them not only the fulfillment of basic needs but also the chance to achieve a better future.
Client /
Aide et Action
Position /
Art Director
Designer
Outcomes /
Key visual, campaign promotion set, TVC
Tools /
Adobe Photoshop
Adobe Illustrator
Adobe After Effect
Time /
2 months
TVC Storyboard
TVC
The TVC was about Mien. She was born and grew up in Hoa Binh. During the video, Mien narrated that she learned many different necessary skills that she had never heard of before when taking AEA class. These skills brought Mien more opportunities, so as a brighter future and freedom. In the end, Mien became more confident and ready for the new future awaiting.
The use of line art was inspired by the trend “Draw My Life” on YouTube, in which vloggers would briefly capture their lives through their hand-drawing.
In the TVC, yellow, red, green and blue were chosen as the main colour to express the TVC’s tone, mood and message. Bright colours combined with the line art style could capture audiences’ attention and approach them easier.
Team member and role:
Art Director/ Designer: Hoang Hanh Nguyen
Video Editor/ Account Executive: Chu Bich Hang
Writer/ Graphic Designer: Truong Le Ha An
Writer/ Planner: Nguyen Le Bach Duong
Script written by Truong Le Ha An & Nguyen Le Bach Duong
Illustration and animation by Hoang Hanh Nguyen
Video edited by Chu Bich Hang